General Insights [[{“value”:” 

Lyrical’s portfolios look very different from the S&P 500, and even very different compared to our peers. A big reason for that is our uncommon perspective, and one example of that perspective is something we call The Lyrical Challenge.

The Lyrical Challenge is inspired by the old Pepsi Challenge commercials. Starting in 1975, Pepsi began running television ads where they showed ordinary people participating in a blind taste test between two colas: Pepsi and Coke. At Lyrical, we do our own blind test, but of stocks instead of colas, and of earnings records and valuation multiples instead of taste. The results of these blind comparisons can be surprising, as the perception of a stock can be very different from the reality. In this piece, we present one of the more interesting Lyrical Challenges we have encountered.”}]]