Craig Lifschutz works in close collaboration with Lyrical’s Founders furthering their strategic priorities. He is an experienced operator, investor, advisor, and private company board member. Prior to joining Lyrical, Craig Founded and served as the Chief Executive Officer of Goodmouth, an e-commerce enterprise, which was acquired. Prior to that he was the Chief Operating Officer and Chief Financial Officer of DG Capital, and was also a Vice President at Neuberger Berman. Craig earned an MBA from New York University and a BA in sociology from The George Washington University.